Vodacom3G said:
How would you structure a product where you buy bandwidth in bits/second but sell it as data bundles in bytes?
..
The question is, what is the margin that's added to accommodate indefinite 'rollover'?
I still don't believe "rollover" is the ultimate answer, it's just "patching" a silly system to begin with.
If i had my way, you'd pay a monthly fee for a lower per MB rate . Same as voice. I don't mind if you put a 10GB "excessive use" cap on everyone per month purely based on limitations of the network. But i am willing to pay say R300 a month to -NOT- have to buy a bundle of any kind and to NOT have to worry "am i going to lose some obscure pre-allocated amount" or "am i still in my bundle or not?" . If i use 100MB one month and 2GB the next, i do NOT want to feel "oh crap, i've just wasted money" .
For that R300 i'd instead pay 20c a MB and be done with it. The operator can even go as far and say if you are on these "bundle-less" contracts, then your "excessive use" cap is higher based on your contract.
In reality it would look like this:
i.e.
Data Contract @ R100 a month
Data Tariff @ 50c a MB .
--> if i use nothing, i only pay R100. If i use 1GB, i pay R100 + R500 = R600 . If i don't like 50c p/mb you go on a "bigger" priceplan
i.e.
Data Contract @ R300 a month
Data Tariff @ 20c a MB
Get 1GB free <---rollover on this is another story but it's essentially not a bundle it's like "free minutes".
**Cap set at 5GB/10GB or whatever.
And looking at it, operators might actually make more out of this, and people might even feel less ripped off. I mean look at your Voice Contracts, you might pay R300 a month on your "procall 120" or whatever package..you DON'T always use all the free minutes, and all you -really- get is a lower per minute tariff! (andf maybe a phone). I don't see people complain as much about that...