so what is considered fair, 20gb, 100gb ?? Why cant these guys say, if you use more than xx gb, we will ask you to leave, not be airey fairy about it all ??
They won't say because then they can no longer advertise as uncapped. However they will soon find out, as other ISPs have, that just because their fair use policy gives them the right to cancel high usage accounts it does not allow them to continue advertising as uncapped if they do.
Also as far as I know the ASA relies on residents, their previous rulings, and since they've already made an ISP in the past stop advertising as uncapped when canceling accounts due to usage citing their fair usage policy MWeb won't even have a wobbly table to stand on to continue the "uncapped" advertising while they loose customers.
edit,,,,
If they do cancel accounts due to usage citing their fair use policy, they will be forced to either change their policy to be inline with their "uncapped" advertisement or bring the advertisement inline with their fair usage policy. Either way they'll loose this fight and customers.
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