@MWEB Operations
why you guys not selling "high caps" products? I will spend R500 to buy a 100GB account. Why you have to "shape"???????
Or you think the people will spent R500 a month for an uncapped account just download 3GB?
set the limit to a product that you think it is "fair" for a normal uncapped account user will use (for example 100GB). "Shape", I don't think it is necessary.
Problem solved.
Dreamking you need to wrap your head around what MWEB is doing here. Thanks to Telkom, uncapped is regarded as a "premium service" for those who want to do hundreds of gigs a month.
Elsewhere in the world uncapped is the norm and while you have users who use a lot, the majority don't. In their own special way MWEB is trying to bring us in line with international norms.
Secondly capped internet is a very inefficient use of capacity, because you pay the same price for bandwidth no matter what protocol you use or when you use it. You find that the network is busy as hell at "prime time" and completely dead in the water off peak. This increases costs at you need more and more capacity at prime periods of the day, so your prices will reflect this cost.
Cybersmart got around this by creating off peak options like nightrider, but frankly between nightrider, weekender, giggy bank and the multitude of other options it is simply too complex for the man in the street.
So MWEB has decided to manage this all on the backend by moving downloads to non-peak periods, thereby utilizing the "dead zone" to satisfy downloaders.
The difference between the capped and uncapped model is the rationale behind them:
-With capped accounts you want to provide the fastest possible experience so that people will consume their bandwidth as quickly as possible and purchase more.
-With uncapped accounts you want to provide the lowest speed which will be accepted by the consumer to keep them happy.
The 2 business models each have their merit, you must just go for what makes sense to you. If MWEB made 100Gig R500 accounts, odds are they would lose astronomical amounts of money simply because their average consumption is nowhere near this.
People take uncapped accounts for 2 reasons:
1. They want do move vast quantities of Data monthly(the minority).
2. They want the freedom to know they will not get arbitrarily cut off each month and this creates 1 less hassle in a chaotic world(the majority).