Yep, Hisense only really gets ok for their midrange products.
Never buy the entry level model, always the midrange or higher. Avoid the 6 series. E7 for lower midrange and U7 for upper midrange.
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or this one if you want want high refresh rate for gaming:
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those are the models you want to compare with LG/Samsung.
I have the former and its pretty good for 4K Youtube content.
This is an excellent resource for looking up how good a TV actually is:
536 TV reviews. Start with our picks for the best TVs below. These are the ones we recommend based on our testing and in-depth TV reviews.
www.rtings.com