We're tired of Telkom Mobile trying to under-cut ADSL

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You will notice that this is a promotion. The promotional part is the 1:1. The final ratio hasn't been decided, but values of e.g. 1:3 may be feasible. We want to have it at such a point that:
- We don't lose too much money on it
- We don't motivate people to ditch ADSL, but rather be a complementary service
- Provide more value than competitors (both ADSL and Mobile)
- Give customers a better solution with fewer headaches/worries about going out-of-bundle, having data they can't use when on holiday etc.