Sony still on offensive in tough times
27 October 2008 at 09h54
Sony chairperson Howard Stringer said on Monday the electronics giant was keeping up its long-term global ambitions despite taking a "very, very strong" hit in the global financial crisis.
The iconic Japanese firm last week slashed its net profit forecast for the year to March by more than half, blaming a soaring yen, intense competition and a global financial crisis that has sapped demand.
"We are a very strong, export business in Japan. Most of our business comes from exports, over 80 percent," Stringer, Sony's first foreign chief, told a business forum in Tokyo.
"So the impact on us is always going to be very, very strong. There is no hiding that," he said. .....