The Average Challenger Buyer Is 51 Years Old, Somehow Younger Than Mustang And Camaro Buyers
While some people may assume that a large percentage of muscle car buyers are Detroit-area retirees, Challenger brand manager Kevin Hellman is here to prove them wrong: in an interview with Muscle Cars & Trucks, he said that the median Challenger buyer is just 51.
That makes them the youngest buyers in the segment. Obviously.
That’s surprising for a few reasons. While 51 does sound like a relatively old average, it’s actually below the average age of a new car buyer in general.
According to the federal reserve, the average age of a new car buyer today is 53 years old. It may be easy to poke fun at the Challenger’s old-school image, but clearly, it’s actually got a younger set of customers than a normal car.
It’s also surprising to see that Challenger buyers are younger than Camaro or Mustang customers. The Challenger is the most old-school and comfiest one of its peers, arguably the only true muscle car left in the segment. Given that the new Mustang and Camaro both are smaller inside, offer turbocharged engines and are stiffer than the Challenger, you’d be forgiven for assuming they cater to a younger audience than the boaty Dodge.
While some people may assume that a large percentage of muscle car buyers are Detroit-area retirees, Challenger brand manager Kevin Hellman is here to prove them wrong: in an interview with Muscle Cars & Trucks, he said that the median Challenger buyer is just 51.
jalopnik.com