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First units of Nio ES6 arrive at stores accompanied by new ad campaign
Nio unveiled its final official ad for the Nio ES6 while the first units of the car arrived at Nio stores across China. The company is preparing for the official launch on May 24, with the deliveries starting the following day. This is an unprecedented push from Nio, and the company is making a lot of effort to ensure the waiting times for the ES6 are as short as possible.
The new ad is the fourth in a series of short videos following the same theme “Life Is On” and there’s nothing unusual about a car company making an advert about its vehicle. The intensity of the marketing though, that’s new for Nio. Previously the company was restrained in its advertising, trying to copy Tesla and hoping its customers would do the marketing. Clearly, this wasn’t enough, and the launch of ES6 is accompanied by a huge marketing campaign. Funny enough - Tesla is looking to start marketing campaigns as well.
Nio is rallying supporters from every corner of China; earlier last week it invited press and social media influencers to Beijing for test drives. The company is splashing out on advertising campaigns on every popular social media channel in China, making sure that all the people talk about for the next few weeks is Nio ES6.
The second generation ES6 is based on the new NT2 platform, the previous version was introduced back in 2018 and sold over 130,000 units in that time. That’s a whopping 40% of Nio’s entire sales making the ES6 hugely important for the company.
www.arenaev.com
Nio unveiled its final official ad for the Nio ES6 while the first units of the car arrived at Nio stores across China. The company is preparing for the official launch on May 24, with the deliveries starting the following day. This is an unprecedented push from Nio, and the company is making a lot of effort to ensure the waiting times for the ES6 are as short as possible.
The new ad is the fourth in a series of short videos following the same theme “Life Is On” and there’s nothing unusual about a car company making an advert about its vehicle. The intensity of the marketing though, that’s new for Nio. Previously the company was restrained in its advertising, trying to copy Tesla and hoping its customers would do the marketing. Clearly, this wasn’t enough, and the launch of ES6 is accompanied by a huge marketing campaign. Funny enough - Tesla is looking to start marketing campaigns as well.
Nio is rallying supporters from every corner of China; earlier last week it invited press and social media influencers to Beijing for test drives. The company is splashing out on advertising campaigns on every popular social media channel in China, making sure that all the people talk about for the next few weeks is Nio ES6.
The second generation ES6 is based on the new NT2 platform, the previous version was introduced back in 2018 and sold over 130,000 units in that time. That’s a whopping 40% of Nio’s entire sales making the ES6 hugely important for the company.
First units of Nio ES6 arrive at stores accompanied by new ad campaign
Nio is taking the launch of ES6 extremely seriously - massive marketing push with unprecedented delivery effort will make the ES6 waiting times as short as possible.
www.arenaev.com





