The SA Vehicle Industry Thread

BMW vs Mercedes vs Audi: And the world’s top-selling premium brand in 2021 was...

AFTER being narrowly beaten by Mercedes-Benz in 2020, BMW has clawed back to achieve a decisive victory in the global sales race for premium car brands.

According to a statement released by BMW this week, the Bavarian carmaker sold 2 213 795 units around the globe in 2021. This puts it ahead of Mercedes-Benz, which managed a total of 2 093 476 passenger cars, while Audi trailed with 1 680 512 customer deliveries.

If you include the Rolls Royce and Mini brands, the BMW Group actually sold 2 521 525 units in 2021, which is an 8.4% improvement over the previous year. Mercedes-Benz Cars and Vans managed a combined volume of 2.4 million units, with the commercial vehicles accounting for 334 210 sales. However, Merc’s car sales were down by 5% over the previous year, which the company attributes to the semiconductor chip shortage, while commercial vehicle sales were actually up 2.6%.

Mercedes also enjoyed some success on the electric vehicle front. Sales of plug-in hybrid and electric cars were up 69.3% to a record 227 458. Sales of fully electric cars, if you include the vans and Smart cars, rose above 99 000.

However, BMW still had the slight edge if we’re talking fully-electric, with its BEVs accounting for a volume of 103 855 if you include the Mini models. This was more than double the previous year’s BEV total.

 
It make sense though, the comparison are cheaply made entry level cars with two airbags, the Ecosport is a much more solid car, has 6 airbags, a decent 91kW engine, I am happy that consumers are seeing where the value is instead of buying a car just because it's new.
Spot on!
 
These were South Africa’s best- and worst-selling bakkies in Q4 2021

Despite the many supply chain disruptions and other pandemic-related challenges, the South African vehicle market put on a strong performance in 2021, with overall sales growing by 22.1% year-on-year to total 464 122.

However, light commercial vehicle sales lagged a little at 20% growth, versus 23.3% for passenger cars, but that trend could be reversed in 2022 thanks to new model activity.

According to our calculations, using Naamsa data from the fourth quarter of 2021, the Toyota Hilux was by far South Africa’s most popular bakkie in that time period. Toyota sold 7454 Hiluxes in October, November and December, equating to an average of 2485 units a month.


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VWSA and Audi dominate with 22.3% market share in SA

The South African market, as well as the rest of the world, seems to have emerged out of the shadow and returned to what it once was before Covid-19 turned consumerism upside-down.

2020 was less than stellar for automakers with sales figures dipping to industry lows in decades. VWSA, consisting of Volkswagen and Audi hit back in 2021 with a combined market share of 22.3% which means one in every four passenger vehicles sold locally was an offering from the German brands.

The group delivered 71 577 vehicles in total during 2021 with Volkswagen Passenger Cars making up the bulk of the sales with 60 959 units sold while premium marque Audi managed 5 712 and Volkswagen Commercial Vehicles delivered 4 906 in the year. This signaled a whopping increase of 8 095 vehicle sales from the year prior. Robert Cisek, VWSA Chairman and Managing Director further said that they were especially proud of the Volkswagen Passenger Cars brand holding a dominant 20.1% market share, which is the highest of all Volkswagen markets worldwide.

The popular models within their portfolio during the year were expectedly the cheap Polo Vivo which retained the crown of South Africa’s most popular passenger car selling 21 877 units. The Polo based T-Cross sold 7 516 units and despite limited Caddy supply during the year, Volkswagen Commercial Vehicles still sold 4 906 units of the versatile van. 2022 will be big for VW with many new models entering the lineup and bolstering their existing sales even further.

 
Everything keeps going right - 42 years of new vehicle sales dominance for Toyota SA

- Toyota has claimed the throne as SA's best-selling automotive brand for 42 years.
- The company delivered more than 36 000 new Hilux bakkies to customers in South Africa in 2021.
- Value-oriented Corolla Cross, Urban Cruiser, and Starlet remain the sales heroes for the company.

Toyota South Africa Motors (TSAM) has announced that for the past 42 years, it has been the best-selling automotive brand in SA with a market share of 25.4%. In fact, one in every four vehicles sold locally last year was a Toyota product. Out of the industry total of 464 122 in 2021, an aggregate of 117 659 units was delivered by TSAM.

The last time TSAM registered a market share higher than 25% was in 2003, and the carmaker says it was not necessarily a good year for the industry as total automotive sales were just slightly above 380 000.

Toyota has garnered a market share of just above 19% for the past few years. Worthy of mention, however, is that Toyota has been punching above a 20% share for the past five years.

 
Suzuki South Africa increase market share in 2021

The beginning of the year is always a time for reflection and regrouping for automakers. It serves a purpose to see if strategies from the previous year have been effective and impactful. The easiest way to decipher this is by looking at the sales numbers and Suzuki South Africa have shattered their existing record after a stellar 2021 which has also seen their highest ever market share locally.

In addition to this, the all encompassing Japanese lifestyle giant reported that Suzuki Motorcycles set a new sales benchmark in the hypersport-segment and Suzuki Marine was the top-selling outboard brand with over 50% market share.

The year was filled with records kicking off in February with the launch of the anticipated Vitara Brezza after Suzuki sold 2 142 new vehicles and welcomed its 100 000th customer to the family. The following month Suzuki hit a new record of 2 397 vehicles and the trend continued throughout the year. In the last quarter, Naamsa’s sales statistics revealed that Suzuki reached an average market share of 9.41% which is the highest it has ever been in the passenger vehicle segment. In total, Suzuki delivered 27 583 new models to customers throughout the year, the highest on record.

 
when you sell good reliable, honest transportation,
people will come,

actually surprised Suzuki isn't gonna set up a factory in SA at some point,
or import/Assemble locally a Taxi version of their APV
 
when you sell good reliable, honest transportation,
people will come,

actually surprised Suzuki isn't gonna set up a factory in SA at some point,
or import/Assemble locally a Taxi version of their APV
They don't need it, Toyota sells there cars for them
 
the Avanza and Ertiga made there and hold up well to Abuse.
The Ertiga is not used as a taxi, at least not in the traditional sense of the mass mover taxi. The Avanza, when last did you get into one that was being used as a taxi? It falls apart like the Etios, if you were to compare the first generation Avanzas to the later generations you will see how far the quality has fallen.
 
The Ertiga is not used as a taxi, at least not in the traditional sense of the mass mover taxi. The Avanza, when last did you get into one that was being used as a taxi? It falls apart like the Etios, if you were to compare the first generation Avanzas to the later generations you will see how far the quality has fallen.
Ive seen Ertigas used as taxis, Ive even seen newer Avanzas used as Taxis even.
just because a vehicle is made in India isn't a instant dont buy it, because you'll find Samosas under the seats and Curry in the engine bay.

if its only assembled there but designed somewhere else, it could be okay.
I mean Indian Road conditions are Horrid, even worse than locally, and Overloading and vehicle Abuse very common.

so if it can last there, Im sure it will be perfectly at home in Alex or any township.
 
Ive seen Ertigas used as taxis, Ive even seen newer Avanzas used as Taxis even.
just because a vehicle is made in India isn't a instant dont buy it, because you'll find Samosas under the seats and Curry in the engine bay.

if its only assembled there but designed somewhere else, it could be okay.
I mean Indian Road conditions are Horrid, even worse than locally, and Overloading and vehicle Abuse very common.

so if it can last there, Im sure it will be perfectly at home in Alex or any township.
Where?
 
It will be made in India and it will fall apart the minute the first passenger gets in.
You'd be surprised how many vehicle manufacturers choose to have their vehicles made in India

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A lot of these are then shipped to South Africa
 
Okay, I honestly haven't seen a single one, I mostly see them as shuttles scholar transport and such.
I'm in the windscreen replacement game. Every single one that has requested a new windscreen was a taxi here in Slummies.
 
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