“While others have been scrambling to copy the first generation iPad, we’re launching iPad 2, which moves the bar far ahead of the competition and will likely cause them to go back to the drawing boards yet again.”
I thought this was a pretty laughable statement so I moseyed on over to apple's site to see what's what. After having a look through their list of new features that supposedly moves, not raises mind you, the bar, I'm struck by a recurring thought, sombodydunnit already, and dunnit betta.
This is a quote direct from apple's ipad 2 site;
"iOS 4.
The world’s most advanced mobile operating system.
iOS 4 is the operating system for iPad (along with iPhone and iPod touch). It lets you browse, read, and see everything just by touching the screen. It includes all the powerful, innovative, and fun built-in apps you use every day, many times a day. And it’s the platform on which more than 65,000 other amazing apps have been created for iPad. It’s highly secure, stable, and responsive, and it’s made to work seamlessly with the iPad hardware. iOS 4 is the reason no other device has yet come close to iPad."
Apple have won the battle because they had a head start, they have a fantastic brand with millions of loyal (read ignorant) fans and great marketing. Suggesting that their OS is the reason is a ridiculous. Their operating system is great, if you like simple, unthinking rocks. Pretty looking rocks, sure. And 3rd party aps helped, ok. But really, who are they trying to kid. Oh... right.
What's also interesting is that apple hadn't released anything on iOS4 prior to launch, aside from, hey safari is quicker (i.e. nothing to make you go wow, awesome) whereas honeycomb features were announced up the whaazoo and there was plenty of awesome. Makes me think they're holding back to allow their early adopting, trendy vintage clothes wearing sycophants the opportunity to make an impulse buy before they know what they've done.
Yeah ok, that's a bit harsh. They will love it regardless.