New VW logo unveiled

rpm

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New VW logo unveiled

Volkswagen has unveiled its new tweaked logo at the Frankfurt car show which will debut officially on the ID.3 electric hatchback.

The new two-dimensional VW logo replaces its three-dimensional blue-and-silver logo it launched two decades ago.
 

shiverz

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Reminds me so much of Eskoms logo. Perhaps that's why I hate it...
 

Bryn

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VW had one of the nicest, cleanest logos around. What a silly way to make it crap.
 

FiestaST

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Volkswagen reveals 'clearer and simpler' redesigned brand logo

Volkswagen has revealed its new “clearer and simpler” logo, which the Wolfsburg-based firm says is the “start of a new era” for the brand.

The new VW logo features a two-dimensional design, with the automaker saying its insignia has been “reduced to its essential elements”. The logo is expected to be illuminated on the vehicle, at the brand locations and at the dealerships.

VW says the new design will allow “more flexible use” and will be “outstandingly recognisable” in digital media. While the previous logo was blue and white, the redesigned version features a new blue tone.

Initially, the brand’s locations and dealers in Europe will be changed over, followed by China in October. The changeover will then be implemented step-by-step in North and South America as well as the rest of the world from the beginning of 2020, before being completed half way through that year.

Volkswagen claims its rebranding is one of the largest projects of this type in the industry. All in all, 171 markets in 154 countries will be impacted. At the 10 000 facilities of dealers and service partners throughout the world, about 70 000 logos will be replaced.


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Craig

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Feb 22, 2016
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It looks crap. I actually like the current logo. WTF would they change it to this crap.
 
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