Halving someone's capped allocation & charging them the same price, just to get "priority" is not looking after your clients. That's looking after your bottom line
I think it's unfair to say we halved client's data when that was free data, which is why we clearly marked products as XGB (+XGB Free), becuase there was always the chance that the data might not be made permanent.
The reality is we found a way to try to give as many clients as we could the option to keep their data, without having to close our doors.