Virgin Changes "Unlimited SMS Forever" Ads

[Skeptik]

I noticed a change in the Virgin Mobile ads recently. Their orignal wording was "Get UNLIMITED SMS's Forever to any network anyday, anytime ..."

Now in the Sunday Times it says "UNLIMITED SMS'S".

Is this deliberate I wonder. It can't be for lack of space in the half-page ad.

[fxit_man]

More impact of course

[CALL_ME]

i dont think its different,well i hope not

[Lino]

Could be that if they say forever they are bound for it, well forever.. Whereas now they can change it