HOME BROADBAND REACHES 40 PERCENT
Broadband penetration in U.S. homes has reached 40 percent, according
to new data released by the Pew Internet and American Life Project.
Contrary to predictions a year ago by the Pew project that the number
of broadband subscribers had reached a plateau, providers of broadband
have found significant numbers of new customers and customers willing
to upgrade from dial-up to high-speed service. Many of the new
broadband customers are taking advantage of lower prices, especially
for DSL compared to high-speed cable service, though relatively few
cited cost as the reason for switching. John Horrigan, senior research
specialist at Pew, said consumers are pushed toward high-speed
connections as they spend more time online, involved in a growing list
of online activities. Even if broadband costs more, consumers
understand that faster connections will allow them to waste less time
and save money in the long run.
San Jose Mercury News, 19 April 2004
http://www.siliconvalley.com/mld/siliconvalley/8466355.htm
Broadband penetration in U.S. homes has reached 40 percent, according
to new data released by the Pew Internet and American Life Project.
Contrary to predictions a year ago by the Pew project that the number
of broadband subscribers had reached a plateau, providers of broadband
have found significant numbers of new customers and customers willing
to upgrade from dial-up to high-speed service. Many of the new
broadband customers are taking advantage of lower prices, especially
for DSL compared to high-speed cable service, though relatively few
cited cost as the reason for switching. John Horrigan, senior research
specialist at Pew, said consumers are pushed toward high-speed
connections as they spend more time online, involved in a growing list
of online activities. Even if broadband costs more, consumers
understand that faster connections will allow them to waste less time
and save money in the long run.
San Jose Mercury News, 19 April 2004
http://www.siliconvalley.com/mld/siliconvalley/8466355.htm
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