http://www.fin24.com/articles/default/display_article.aspx?Nav=ns&ArticleID=1518-1783_2390719
Advertisers have known this all along, but now it is scientifically proven: men who are exposed to naked women stop paying attention to prices.
According to a report Tuesday by Flemish broadcaster VRT, a study by the University of Leuven found an inverse relationship between testosterone levels and price awareness among males.
The "naked women" effect is particularly strong among machos, the study found.