Multimedia Solutions has built a mobisite for Nike honouring three-time Beijing Paralympic Gold Medallist, Oscar Pistorius. The site can be viewed at www.nikepo.mobi from any cellphone connected to the Internet.
Eddie Groenewald, Multimedia Solutions CEO, says the site highlights some of the challenges faced by Oscar in life and how he has overcome them to become a Gold medal winner in the 100 metres, 200 metres and 400 metres sprints in the Beijing Paralympics.
“Oscar has proved himself yet again by winning three Gold medals at the Paralympic Games in Beijing. The site gives insight into the life Oscar has lived, and his interests and includes video content and a gallery,” he says. The site also has a referral system so that users can pass on the mobisite to friends, ensuring the viral spread of news about Pistorius.
Pistorius shows that nothing is impossible and wanted to share his courage and achievements with all South Africans. The campaign was dubbed the “Bad Listener” campaign because Pistorius did not take negative comments to heart as he strove to achieve everything he set mind to.
Groenewald says Nike has used mobisites before with great success. For example, in its “Using Your Body as a Weapon” campaign, Nike had a portal on the Vodafone Live! Mobisite.
The mobisite was accessed through a banner on Vodafone Live! enabling users to download screensavers and video content (all without digital rights management). The site also contained a short customer survey with a competition to encourage response. The mobisite registered 84000 downloads from that mobisite and 9200 survey responses in less than a month.
“Sites like these are showing that mobisites are becoming a popular choice and will soon be a mainstream form of communication used by the majority of the population,” Groenewald says.
Given that there are 35 million cellphone subscribers in the country and only six million PC users, it’s not surprising that mobisites are becoming more widely used, he adds.
Eddie Groenewald, Multimedia Solutions CEO, says the site highlights some of the challenges faced by Oscar in life and how he has overcome them to become a Gold medal winner in the 100 metres, 200 metres and 400 metres sprints in the Beijing Paralympics.
“Oscar has proved himself yet again by winning three Gold medals at the Paralympic Games in Beijing. The site gives insight into the life Oscar has lived, and his interests and includes video content and a gallery,” he says. The site also has a referral system so that users can pass on the mobisite to friends, ensuring the viral spread of news about Pistorius.
Pistorius shows that nothing is impossible and wanted to share his courage and achievements with all South Africans. The campaign was dubbed the “Bad Listener” campaign because Pistorius did not take negative comments to heart as he strove to achieve everything he set mind to.
Groenewald says Nike has used mobisites before with great success. For example, in its “Using Your Body as a Weapon” campaign, Nike had a portal on the Vodafone Live! Mobisite.
The mobisite was accessed through a banner on Vodafone Live! enabling users to download screensavers and video content (all without digital rights management). The site also contained a short customer survey with a competition to encourage response. The mobisite registered 84000 downloads from that mobisite and 9200 survey responses in less than a month.
“Sites like these are showing that mobisites are becoming a popular choice and will soon be a mainstream form of communication used by the majority of the population,” Groenewald says.
Given that there are 35 million cellphone subscribers in the country and only six million PC users, it’s not surprising that mobisites are becoming more widely used, he adds.