What I don't get is why they keep "cutting" prices instead of bumping up speeds. It is tragic. They're still selling 1 Mb services??
BT Broadband Basic - £19.99 a month, with 1 GB download capacity
BT Broadband - £24.99, 15GB
BT Broadband 1Mb - £28.99, 30GB
In Canada, prices have stayed the same pretty much, but to gain a competitive advantage providers are raising speeds instead of cutting prices.
Bell Basic DSL 128 Kb: £8.25 (no cap)
Bell DSL 3 Mb: £18.56 (no cap)
Bell DSL 4 Mb: £24.70 (no cap)
Cogeco Basic 5 Mb: £18.56 (no cap)
Rogers Extreme 5 Mb: £18.56 (no cap)
Cogeco Pro 10 Mb: £26.80 (no cap)
I think that both cutting prices and increasing speeds are important to gain a competitive advantage, but I prefer speed over price. Any thoughts?