Necuno
Court Jester
- Joined
- Sep 27, 2005
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Skirt lengthening. It’s Mrs Balls
for those who missed it....
IF THE length of skirts on ladies toilet signs has had you hot under the collar, don’t fret anymore - its part of a massive viral advertising campaign for Mrs. Balls Chutney.
A half-page advert in Sunday Times earlier this month and radio spots have had the nation guessing what the National Skirt Lengthening Campaign - to change skirt length depictions on public toilet signs everywhere - is all about.
Last night all was revealed during a television advert flighted on SABC2, unmasking the campaign around not changing Mrs Balls Chutney.
Julie Maunder, an art director at advertising firm DDB SA, said the campaign has elicited 6 000 disgruntled voice messages left on a fake call centre number, 360 000 clicks on the campaign website www.n-s-e-p.co.za, thousands of incredulous emails and 4000 hits on their Youtube video in a matter of days. The campaign has featured on over 200 blogs in 23 countries and is rumoured to be googled more than the Joost van der Westhuizen sex tape.
"We wanted to create a community of interest around the product. People are so sensitive about change these days - changing street names, changing government. The idea was to get people riled up about changing something for no reason. We were able to create way more hype than the R500 000 budget we had," Maunder said. - Borrie la Grange
for those who missed it....