Twitter ain’t cool: teenager

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Balstrome

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Twitter ain’t cool: teenager
AFP Published:Jul 15, 2009

LONDON — A 15-year-old Briton has set the financial world abuzz with a research note penned for a major US bank in which he reveals teenagers’ media habits — including that Twitter is just not cool.

Matthew Robson wrote the report while on work experience with US bank Morgan Stanley in London, and the result was described by his boss, Edward Hill-Wood, as “one of the clearest and most thought-provoking insights we have seen".

The research note — which has been circulated to Morgan Stanley clients — reveals that while teenagers consume a huge variety of media, from television to computer games to the Internet and music, they are unwilling to pay for it.

He also says that while teenagers are keen users of social-networking site Facebook, there is little interest in Twitter, the micro-blogging service beloved of celebrities including Hollwood actress Demi Moore.

“Teenagers do not use Twitter,” he wrote. While many sign up for it, texting Twitter messages uses up mobile phone credit and they would rather use that for normal text messages, he wrote. Plus, no one views their profiles so the tweets are “pointless".

A source at Morgan Stanley in London told AFP on Tuesday that there had been a “phenomenal” response to the research paper, which was sent to specialist investors in the media sector around the world.

“We thought it would be interesting to clients, sent it out and they thought it was great. It’s very different from the normal type of research,” the source said, adding it was highly unusual for the bank to compile a report this way.

Robson, from Greenwich in southeast London, texted a few friends to get ideas for the research paper, which was reportedly written in one day.

“Teenagers listen to a lot of music, mostly whilst doing something else,” he wrote, but added: “They are very reluctant to pay for it."

They rarely listen to the radio or buy CDs, preferring to use websites that stream music or to download it illegally. Most teens view paying even 79 pence (1.30 dollars, 90 euro cents) for a song on iTunes as too expensive.

Robson says teenagers watch television but do not have time to watch regular programmes, particularly when they can watch them afterwards online.

Morgan Stanley makes no claims for the report’s statistical vigour.

But in a preface, it says teenagers are “at the vanguard of this digital revolution” and as a result it “seems an excellent way of assessing how the media landscape will evolve".

Robson also derides traditional print media such as newspapers and phone directories and says his peers have no time for outdoor advertising or banner ads on websites, preferring instead viral marketing.

The report concludes with a helpful list of what is hot and what is not: anything with a touch screen, mobile phones with large capacity for music and “really big tellies” are desirable. “Anything with wires", however, is not.
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http://www.thetimes.co.za/News/Article.aspx?id=1034069
 
“Teenagers do not use Twitter,” he wrote. While many sign up for it, texting Twitter messages uses up mobile phone credit and they would rather use that for normal text messages, he wrote. Plus, no one views their profiles so the tweets are “pointless".
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That is what i thought too. I'm here because you can yell at me when i say something stupid. What i understand of twitter is , its a meaning less thread of some celebs thoughts, and they try oh so to be cool. Is that what it is?
 
Mila said:
That is what i thought too. I'm here because you can yell at me when i say something stupid. What i understand of twitter is , its a meaning less thread of some celebs thoughts, and they try oh so to be cool. Is that what it is?
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My dear, you are mistaken, when you use celeb and thought together..
 
Creative? uses i use twitter for.. e.g. getting notifications from game about events to happen :D only sucky thing is its not sms.. but then a jabber push is awesome too(and free, if i had to pay for twitter i'd not use it).

teenagers are so lucky these days, no more recording thngs on tapes from radio(and getting annoyed when they have a radio msg in it) or having to actually wait for tv series to show on tv if they even show it. Sk/NM as the only source of movies :(
 
not a teenager, but dont get all the hype about twitter. am registered on it, but find it pointless at best...
 
Jip I'm a teenager (and most of my friends are) we joined and then forgot about it.... Facebook's so much more entertaining with status's and commenting. I just went back to see Sockington! <-- Must See, is Sooooo Funny
 
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Facebook: A place where you can go spy on your richer prettier friends and then feel bad because you cannot post professional photo shopped photos of yourself.

Stalker heaven you mean.
 
LOL those people and its really funny when I see there photos through other peoples profiles! such freaks actaly think they models...
 
I love twitter. Once you start using it correctly, it's awesome.

Besides, this article is really sad. It was on Slashdot and it was widely agreed upon that if this is the kind of stuff Morgan Stanley publishes, they are in big shyte.
 
Morgan Stanley clearly needs to hire more teenagers. An honest analysis of contemporary digital media - which isn't full of crap - is actually quite rare. :p

Twitter has its uses, but not for most of us.
 
general_koffi said:
Morgan Stanley clearly needs to hire more teenagers. An honest analysis of contemporary digital media - which isn't full of crap - is actually quite rare. :p

Twitter has its uses, but not for most of us.
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"Isn't full of crap" - Obviously you didn't read the entire report...
 
grayston said:
But awesome for what?
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I use it to post links to stuff that interests me. The people that I follow mostly like what I like and they also post links to cool stuff.

It's also a fast way to get the latest breaking news fast (that story about the Iranian flight that crashed that I posted on the forum - got it on twitter).
 
EtienneK said:
I use it to post links to stuff that interests me. The people that I follow mostly like what I like and they also post links to cool stuff.

It's also a fast way to get the latest breaking news fast (that story about the Iranian flight that crashed that I posted on the forum - got it on twitter).
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So, sort of like a highly personalised RSS feed then?

What's a good app to use for it? (
 
2009/06/01 : im fat i hate myself

2009/06/02 im still fat and i ate chocolate today. I hate myself even more.

2009/06/03 i puked last night but i'm still fat.

2009/06/04 shopped for jimmy choo's but even my feet are fat.

2009/06/05 puked some more then ate chocolate to reward myself

2009/06/06 feeling beter today... i do not hate myself just have a great dislike when i saw myself in the mirror. then i puked some more............

I just do not get this.:sick: Start writting a diary i do not care if your farts smell better today than yesterday.
 
Mila said:
2009/06/01 : im fat i hate myself

2009/06/02 im still fat and i ate chocolate today. I hate myself even more.

2009/06/03 i puked last night but i'm still fat.

2009/06/04 shopped for jimmy choo's but even my feet are fat.

2009/06/05 puked some more then ate chocolate to reward myself

2009/06/06 feeling beter today... i do not hate myself just have a great dislike when i saw myself in the mirror. then i puked some more............

I just do not get this.:sick: Start writting a diary i do not care if your farts smell better today than yesterday.
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You are following the wrong people.

(Or even worse if that's your feed!!)
 
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