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What category? Who were the competitors?
NeoConnect Lite Voice product
Their data product will only win 1 award... for being the most useless product in SA.
April 1st is only in 2 months
What category? Who were the competitors?
Their data product will only win 1 award... for being the most useless product in SA.
it was neotels in house pre-performance appraisal competition
All you have to do is read up about how these "awards" are done.
You have to submit your product, and if you get "shortlisted" you have to cough up some money and if you "win" then you cough up some more.
The research may be done correctly but the fact that you have to buy your way in means that only companies that have the money and want to get involved in this farce can stand a chance of winning.
I wonder if there were any other entrants.
The methodology is here. Fatally flawed if you ask me...
http://www.productoftheyear.co.za/methodology/
Cost
Costs
Entry
Free
If selected by the jury to go through to the national research*
ZAR 35,000
If voted Product of the Year in your category**
ZAR 150,000
Total for a category winner***
ZAR 185,000
If selcted by the jury to go into the national research, whether your product goes on to win its category or not, you receive this research. The research will be split by demographic, age, sex and region.
**This covers the licence to use the logo on all communications for 1 year. It includes being part of the retail promotion and national Goodie Bag giveaway if you wish to participate.
Is that Good Value?
The average increase in sales, in the UK, is 10-15%
What other products did they compete against?