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Long and interesting read. Sony's confidence are growing by the day!
Sony's early struggles with the PS3 have been well documented, but 2009 truly did seem like a breakthrough year for the platform holder. With a slimmed down model, a lower price point and more publisher support, the PS3 finally came into its own. IndustryGamers spoke with Rob Dyer, SCEA Senior Vice President of Publisher Relations, about the changing landscape with PS3 and third parties. Dyer, unsurprisingly, feels the tide has turned in PS3's favor for good at this point.
When I walk into an EA, they're telling me that for Madden, the one platform they're seeing year-on-year growth is the PS3, or when I walk into Activision and they tell me the same thing for Guitar Hero. Those are big statements, given what has transpired with those franchises," he began.
Although historically many publishers have worked with Xbox 360 and ported to PS3, resulting in sometimes not-so-pretty graphics on a machine that's very capable, Dyer sees this trend reversing
What is going to be the driving force is either exclusive ad campaigns, like the Madden campaign, or exclusive content like we had with Batman. The PS3 version outsold the 360 version, and what we've said to [developers] is 'If you take advantage of what the PS3 can deliver – more content on the Blu-ray disc, better graphics, being able to get more of what the player wants onto the disc – you're going to see those sales translate.' [EA Sports and Eidos] would both tell you that by focusing on PS3 and its virtues and what it provides, it translated into much bigger sales and bang for the buck.
We further pressed Dyer on the exclusives issue and if Sony felt at a disadvantage since Microsoft does have the money to secure exclusives for 360. "Sony counters that with its own first-party," he stated simply, before ripping into Microsoft Game Studios. "They have very few first-party studios at Microsoft. Bungie's next Halo is the last one, Rare rarely puts out anything, you've got Peter Molyneux with his Fable stuff... but they don't have first-party development studios inside at Redmond or anywhere for that matter. We do.
what we have is a global business here. Our global business is bigger than 360's and will continue to get bigger than 360, and people are seeing that. We passed them in Europe and they don't even exist in Japan, and we're going to catch them and pass them here in the U.S. as well."