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Debbie
27-09-2005, 09:09 AM
I am sending the following to Proudly South African via post. It is long, but the gist of it is to question Telkom's membership of PSA, and point out that Telkom is partly the reason for the lack of credibility of the PSA brand.


Dear Proudly South African,

I am writing to Proudly South African as I wish to question the criteria that PSA uses in admitting members to the campaign. The case of Telkom provides an excellent example for me to illustrate my concerns, as well as lodge a complaint about Telkom’s membership of PSA.

Job Creation Criteria
The Department of Trade and Industry has said that South Africa has lost the business of 32 international companies (nine of which were major multinationals) due to Telkom’s prices. The refusal of international companies to continue to invest in South Africa has clearly cost our countries thousands of jobs. Telkom is directly responsible for the loss of jobs in SA, yet they continue to be members of PSA. Why is this?

Telkom has retrenched over 30 000 people since 1997. Telkom plans to continue to reduce their workforce by thousands once the moratorium currently in place expires. How is it that a company which has retrenched tens of thousands and plans to retrench thousands more is allowed to be a member of PSA?

Several reports such as the Yankee Group report (commission by the government) and the more recent Genesis report have concluded that Telkom’s excessive prices have prevented the creation of tens of thousands of call-center jobs. SA is an ideal location for international call centers. However Telkom’s prices are a barrier to these jobs materialising. The Genesis Report concluded that Telkom’s prices have cost SA 150 000 call-centre jobs alone. Telkom is obviously preventing job creation in certain sectors of our economy. However they are allowed to be members of PSA. How come?

The issues raised above do not even take into account the economy-wide down-stream effects of Telkom’s excessive prices. Report after report (NUS, Efficient Research, Yankee Group, Genesis, LINK Center) continue to say that Telkom’s prices are holding SA’s economy back and massively harming SMMEs and entrepreneurs in SA. In fact I challenge PSA or Telkom to show me one academic study which concludes that Telkom’s prices are NOT bad for our economy. If an elementary principle of PSA is job creation and the boosting of SA’s economy, then how can Telkom be allowed to be a member of PSA? This has led me, amongst others, to question how committed PSA is to job creation in SA.

Business Abuse
In 2003, a number of Value-Added Network Services (VANS) companies complained to the Competition Commission about Telkom. VANS depend on Telkom for infrastructure, and Telkom has a legal duty to meet the VANS’ requirements. The complaint alleged that Telkom was, amongst other things, forcing VANS into unfavourable, discriminatory and uncompetitive terms and conditions of service. In February 2004, the Competition Commission (CC) found that:

Telkom has abused its dominant position by engaging in a pattern of uncompetitive practices. These include Telkom imposing unreasonable conditions for it to provide telecommunication services to the VANS. Telkom refuses to provide… facilities unless the VANS providers conclude contracts which subject them to Telkom’s dictates. As the VANS cannot operate without these facilities and must obtain them from Telkom, they have no choice but to subject themselves to Telkom’s dictates.

This anti-competitive conduct is likely to have a serious impact on both the ICT sector and broader economic development. [Telkom’s actions have been] to the detriment of the development and growth of the ICT sector generally.

The CC was so perturbed by Telkom’s abuses that they recommended the maximum fine they were allowed to under the Competition Act (over R3 billion, or 10% of turnover).

Again, I question why a company who’s actions have been projected by the CC as likely to have “a serious impact on… broader economic development” is allowed to be a member of PSA. Dos PSA support this kind of behaviour? If not, then why has PSA not yet stripped Telkom of their membership?

Consumer Abuse
Further abuse by Telkom is found in the contract that they force telephone line owners to enter into. When one applies for a Telkom phone line, one is required to sign away the Constitutional right to have ordinary disputes with Telkom resolved in a court or similar forum which is open to public scrutiny. If one amends Telkom’s Standard Terms and Conditions to reassert the supremacy of the Constitution’s Bill of Rights (Chapter Two), Telkom refuses to provide a telephone line. (More information on this can be found at xxxx). In other words, unless one consents to giving up a particular Constitutional right, one cannot have a telephone line. If PSA recognises the Constitution of the Republic of South Africa as the highest law of the land, then why does PSA allow one of their members to force consumers into contracts whereby a Constitutional right is signed away?

More than 2 million telephone lines have been disconnected in South Africa since the year 2000. Residential teledensity (i.e. the number of telephone lines per 100 households) in SA is shockingly low (less than 6%), one of the lowest in the world for a middle-income country. In fact, South Africa is one of only a few countries in the entire world where the number of fixed telephone lines is on a general downward trend. People simply cannot afford Telkom’s phone lines. In addition to this, Telkom is one of the only phone companies in the entire world to keep increasing the price of basic telecommunications services. Why does PSA allow a company which is:
1) abusing its monopoly position;
2) carrying out actions, against worldwide trends, which are to the detriment to the development of South Africa
… to retain PSA membership?


Wasting Taxpayer’s Money and Deliberately Stalling Beneficial Competition through Litigation Techniques
Telkom is wasting South Africa’s monetary resources by engaging in litigation in attempts to slow down the introduction of competition in the telecommunications sector. Telkom is also using unnecessary drawn-out litigation processes to protect their profits, and this is coming at the expense of the consumer. Even President Thabo Mbeki has recognised these tactics used by Telkom. In his 2005 State of the Nation speech, President Mbeki blamed the delay in introducing greater competition into the telecoms sector on “legal processes beyond government’s control”. Furthermore, Telkom continues to act as if they are above the laws of South Africa. For example, I refer you to the 2002 Price Cap debacle, where Telkom blatantly refused to file their new rates in accordance with the ministerial-approved new regulations (the matter landed up in court, and after months a compromise was struck with ICASA). Another example is the Least-Cost Routing affair, where Telkom tried (but failed) to use the courts to force consumers to remove cellphone services from switchboards (this is a service which helps reduce the costs of communicating in SA). Yet another example is Telkom’s attempts to challenge the jurisdiction of the Competition Commission and the Competition Tribunal. In an attempt to get out of the recommended fine suggested by the Competition Commission to the Competition Tribunal, Telkom is basically alleging that they are not subject to the Competition Act. Telkom also continues to gain exemption from the Public Finance Management Act, an Act which seeks to ensure the accountability and good corporate governance of state and partially state owned institutions. These are the actions of an abusive, bullying corporate; and I ask why is it that this company is allowed to be a member of PSA while it continues to behave in such a manner?

Making Super-Profits at the expense of all South African
Telkom made a net profit of over R6,8 billion in the financial year to March 2005. In the same time period, they increased the prices of their most basic services. Despite making these super-profits, Telkom also decreased the number of public payphones in operation. These are evidently anti-South African activities. International telecommunications industry analysts, such as Ewan Sutherland, have slammed Telkom and accused Telkom of super-exploiting consumers for super-profits. How can PSA let this company, whose actions scream ‘anti-consumer’, be a member of PSA?

Debbie
27-09-2005, 09:10 AM
Questions to Proudly South African
In light of the above information, I pose the following 12 questions to Proudly South African:

1) Does PSA require members to adopt any sort of articles of association, or code of conduct? If so, where can I obtain a copy of this?

2) Does PSA have any criteria with regard to its members maintaining employment rates?

3) If a PSA member were to retrench a significant percentage of their staff, would PSA revoke that member’s membership? If so, then why is Telkom still a member of PSA?

4) If a respected body which is created out of an Act of Parliament, such as the Competition Commission, finds that a company’s actions are likely having “a serious impact” on the “broader economic development” of the country, and this company is a PSA member, is this acceptable to the PSA campaign management? If not, then why is Telkom still a member of PSA?

5) Does PSA have any room to take action against such a member for bringing PSA into disrepute (for example, can PSA demand that a fine be paid by that member)? If so, then has PSA taken action against Telkom?

6) Under what conditions would PSA suspend or revoke a company’s membership?

7) If a PSA member is found to be abusing their position in the marketplace, would PSA take action against that member? If so, then has PSA taken action against Telkom in light of the findings of the Competition Commission?

8) If the President of our country suggests that a particular PSA member is taking advantage of South Africans, would PSA take action against this member? If so, then has PSA taken action against Telkom?

9) Does PSA recognise the Constitution of the Republic of South Africa as the highest law of the land? Does PSA support and subscribe to the Constitution’s Bill of Rights? If so, then why does PSA allow Telkom to be a member when Telkom forces their customers to relinquish a Constitutional right?

10) If a PSA member is found by various government departments as well as a number of academic reports to be actively preventing job creation in SA, and to be seriously negatively harming SA’s economy, is this acceptable to PSA? If not, then why is Telkom still a member of the PSA campaign?

11) Is massive consumer abuse by a PSA member acceptable to PSA management? If not, then has any action been taken against Telkom?

12) Does PSA support members who take actions which lead to the stagnation of the development of South Africa? If not, then why does PSA continue to allow Telkom to wear the PSA label?

I would sincerely appreciate a reply to the above 12 questions.

I believe I am raising some very serious questions. There are two facets to my questions. Firstly, I am questioning why a company like Telkom is allowed to be a member of PSA. Secondly, in light of Telkom’s continuing membership of PSA, I am questioning the vision and objectives of the Proudly South African Campaign.

I firmly believe that if PSA is to regain some of the credibility the campaign has lost recently, then bold action needs to be taken against members whose actions are unpatriotic, abusive and anti-South African. How is it that PSA can tolerate what Telkom is doing to our country? What’s more, how can PSA reward Telkom by letting Telkom market themselves under the PSA brand? I am not the only person asking these questions. Thanks to websites like Hellkom.co.za and Antitrust.co.za, as well as the internet-based consumer groups MyADSL.co.za and Hellopeter.co.za, thousands of people are questioning the integrity of the PSA label. They are asking “if even Telkom is a member, then what are we actually buying into? What other abusive companies are we supporting?”

I believe the information above demonstrates that Telkom is in no way a proudly South African company. PSA, as I see it, has one of two possible explanations for Telkom’s PSA membership. Either PSA can say that they were not aware of Telkom’s abuses, and now that they are aware Telkom’s membership will be revoked or not renewed. Or PSA can say that they are aware of Telkom’s abuses, but do not see sufficient grounds to suspend Telkom’s membership of PSA. If the latter perspective is adopted, then evidently the label “Proudly South African” means quite the opposite.

If Telkom is allowed to wear the PSA brand, then I question what other PSA companies are doing to SA. What does the label “Proudly South African” really mean? Does it mean that a company is carrying out massive retrenchments? Does it mean that a company is actively preventing job creation in SA? Does it mean that a company is abusing their position in the market? Does it mean that a company is taking advantage of consumers? Does it mean that a company is making super-profits at the expense of customers as well as the development of South Africa? So long as Telkom is a member of PSA, then the PSA label can signify nothing but abuse, retrenchments, consumer exploitation, and anti-competitive behaviour.

I call for PSA to seriously consider what kind of image they are projecting when they allow “just anyone” to become members. It is perfectly understandable that initially anyone who could pay the membership fee was allowed onboard. But the PSA campaign has gained its footing now, and there is a remarkably high level of PSA brand awareness. Now Proudly South African really has to start to mean just that: companies who are proudly South African. A company like Telkom is clearly not proudly South African, and should accordingly be stripped of their PSA membership. In fact, what better way for PSA to reassert their credibility and integrity in the public’s mind than to publicly strip one of South Africa’s biggest corporations of their membership?

This letter is not written with an adversarial or accusational agenda in mind, but to sincerely and constructively question PSA’s standards. One of my goals in writing to PSA is to get answers to the 12 questions I have asked, and as such I ask that you please address my concerns. I further wish to raise PSA’s attention to what Telkom is actually doing to our country. I also wish to point out that South African consumers are increasingly aware of Telkom’s abuses, and the fact the Telkom is a member of PSA does not bode well for the integrity and credibility of the PSA brand. PSA needs to actively and publicly reassert that they have standards and that membership is only conferred on those companies which are truly proudly South African.

Awaiting a response,

Debbie Love

Lets hope I get a response.

ettubrute
27-09-2005, 09:24 AM
Great Debz! Keep us informed of any reactions from them! Also, maybe you should send it to the major tabloids as an open letter to the PSA.

bwana
27-09-2005, 09:35 AM
I would spell out Proudly South African each and every time instead of abbreviating it to PSA in order to drum into them (and everyone else reading it) the purpose of the organization. Much like when KFC stopped being about the chicken.

Also, instead of saying Telkom wears the label you might say they flaunt it.

Just my 2¢

ettubrute
27-09-2005, 09:50 AM
Sorry, but another correction you should make, is the following:

cost our countries thousands of jobsReplace with "country".

PS. Not sure whether you've sent it yet!