Derrick
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- Joined
- Nov 22, 2010
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Despite the current rocky ride the US economy is facing there are still certain industries which seem to be able to withstand the downturn.
According to the Associated Press, Microsoft’s bid for Yahoo sends a strong statement that the online advertising industry is one of those more robust sectors.
“Forty-four billion dollars is a great testimonial to the great power of this marketplace,” said Jarvis Coffin, chief executive of advertising distributor Burst Media Corp. “The market is saying, `I don’t think we’re in a bubble. We’re in a period of intense growth that’s going to continue to grow for more years.’”
South Africa is typically a few years behind the US but already there are indications that local companies are starting to realize the value of online advertising.
It is not only reasonably priced when stacked up against the more traditional advertising mediums like radio, TV and print; it is also able to reach a very targeted market.
The online advertising in the US shows continued growth although that growth is slowing.
“According to the Interactive Advertising Bureau, U.S. online ad spending grew about 25 percent through the first three quarters of last year, compared with the same period in 2006. Growth is steady in terms of dollars, though the growth rate is slowing as the size of the pie gets larger,” reported AP.
South Africa is not in the same boat as the US, who have a far more mature Internet market, but that is where things get exciting for us. We are just starting down this path.
The local market still has a lot of growing to do in terms of online activity but as we see our broadband penetration numbers increase there is bound to be more interest than ever from companies wanting to get their message to this very select group.
So for the budding entrepeneurs out there wanting to start up an online business now is the time to strike while the iron is hot.
According to the Associated Press, Microsoft’s bid for Yahoo sends a strong statement that the online advertising industry is one of those more robust sectors.
“Forty-four billion dollars is a great testimonial to the great power of this marketplace,” said Jarvis Coffin, chief executive of advertising distributor Burst Media Corp. “The market is saying, `I don’t think we’re in a bubble. We’re in a period of intense growth that’s going to continue to grow for more years.’”
South Africa is typically a few years behind the US but already there are indications that local companies are starting to realize the value of online advertising.
It is not only reasonably priced when stacked up against the more traditional advertising mediums like radio, TV and print; it is also able to reach a very targeted market.
The online advertising in the US shows continued growth although that growth is slowing.
“According to the Interactive Advertising Bureau, U.S. online ad spending grew about 25 percent through the first three quarters of last year, compared with the same period in 2006. Growth is steady in terms of dollars, though the growth rate is slowing as the size of the pie gets larger,” reported AP.
South Africa is not in the same boat as the US, who have a far more mature Internet market, but that is where things get exciting for us. We are just starting down this path.
The local market still has a lot of growing to do in terms of online activity but as we see our broadband penetration numbers increase there is bound to be more interest than ever from companies wanting to get their message to this very select group.
So for the budding entrepeneurs out there wanting to start up an online business now is the time to strike while the iron is hot.