Derrick
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- Joined
- Nov 22, 2010
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In the US traffic to Pet Food Sites grew 115% in March and all because one of the big pet food companies had to recall a product. SA’s pet food scare a few weeks ago did cause a ripple in the local online space but from what I saw it did not cause the same stir as in the US.
Many South Africans may still turn to traditional media sources to get the low down on breaking events whereas in the US online media is becoming the de facto standard for quick, up-to-date news. One reason could be that not everyone has fast and easy access to the World Wide Web.
One very surprising tidbit from Nielsen/NetRatings, the Internet media research firm that unveiled these statistics, is that the largest increase in pet-related web traffic came from the 55+ age group, a group that many in SA may feel have missed the online revolution.
In the US this group appears to be keen online users and one would surmise that ubiquitous Internet connectivity has opened the doors for people of all ages.
But South Africans are catching up as our broadband penetration grows and the good news for companies wanting to use this medium to advertise is that the group that are online locally are well heeled because broadband is so expensive that only the rich can afford to surf.
So for pet food manufacturers like Hills and Whiskers, who want to win back favour with pet owners, the obvious place to advertise their wares is online. Who knows, maybe we’ll get to see more adverts with cute pictures of cats prancing around rather than that stupid Piggs Peak hog bouncing up and down throwing cash around like it’s water.
Many South Africans may still turn to traditional media sources to get the low down on breaking events whereas in the US online media is becoming the de facto standard for quick, up-to-date news. One reason could be that not everyone has fast and easy access to the World Wide Web.
One very surprising tidbit from Nielsen/NetRatings, the Internet media research firm that unveiled these statistics, is that the largest increase in pet-related web traffic came from the 55+ age group, a group that many in SA may feel have missed the online revolution.
In the US this group appears to be keen online users and one would surmise that ubiquitous Internet connectivity has opened the doors for people of all ages.
But South Africans are catching up as our broadband penetration grows and the good news for companies wanting to use this medium to advertise is that the group that are online locally are well heeled because broadband is so expensive that only the rich can afford to surf.
So for pet food manufacturers like Hills and Whiskers, who want to win back favour with pet owners, the obvious place to advertise their wares is online. Who knows, maybe we’ll get to see more adverts with cute pictures of cats prancing around rather than that stupid Piggs Peak hog bouncing up and down throwing cash around like it’s water.