Derrick
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Yahoo is expanding its news, blogging aggregator and social networking horizons through the acquisition of BuzzTracker and its new Facebook rival Yahoo Mash.
Yahoo has acquired BuzzTracker and made its founder Alan Warms the general manager and Vice President of News.
In an official Yahoo announcement the company said that “Alan Warms today joins Yahoo! as the general manager of News through the acquisition of BuzzTracker. BuzzTracker does just what the name insists — it tracks 110,000 content sources (traditional media and blogs) to take the pulse of what’s happening in various topic areas on the Net.”
Alan and the folks at BuzzTracker have come up with a way to spotlight the hottest information and give users a tool that makes the information easily digestible. Buzztracker is software that visualizes frequencies and relationships between locations appearing in global news coverage.
“Buzztracker tries to show you how interconnected the world is: big events in one area ripple to other areas across the globe. Connections between cities thousands of miles apart become apparent at a glance,” the Buzztracker site says.
“The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors,” said Warms.
Taking on Facebook
Yahoo is further taking on social networking sites like Facebook and MySpace with its own version called Yahoo Mash.
While the site is not officially launched yet, initial reports suggest that it will be a ‘Facebook meets Wikipedia’ type concept where users can edit each other’s profiles.
According to the New York Times “The site, which began an invitation only preview Friday, is quite an homage to Facebook, but it adds one significant new wrinkle: users can edit each other’s profiles, redecorating, changing information, and adding features. Think the Wikipedia version of a social network.”
More about Yahoo’s social networking experiment here:
http://bits.blogs.nytimes.com/2007/09/15/yahoo-mash-attempts-hip/
Yahoo has acquired BuzzTracker and made its founder Alan Warms the general manager and Vice President of News.
In an official Yahoo announcement the company said that “Alan Warms today joins Yahoo! as the general manager of News through the acquisition of BuzzTracker. BuzzTracker does just what the name insists — it tracks 110,000 content sources (traditional media and blogs) to take the pulse of what’s happening in various topic areas on the Net.”
Alan and the folks at BuzzTracker have come up with a way to spotlight the hottest information and give users a tool that makes the information easily digestible. Buzztracker is software that visualizes frequencies and relationships between locations appearing in global news coverage.
“Buzztracker tries to show you how interconnected the world is: big events in one area ripple to other areas across the globe. Connections between cities thousands of miles apart become apparent at a glance,” the Buzztracker site says.
“The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors,” said Warms.
Taking on Facebook
Yahoo is further taking on social networking sites like Facebook and MySpace with its own version called Yahoo Mash.
While the site is not officially launched yet, initial reports suggest that it will be a ‘Facebook meets Wikipedia’ type concept where users can edit each other’s profiles.
According to the New York Times “The site, which began an invitation only preview Friday, is quite an homage to Facebook, but it adds one significant new wrinkle: users can edit each other’s profiles, redecorating, changing information, and adding features. Think the Wikipedia version of a social network.”
More about Yahoo’s social networking experiment here:
http://bits.blogs.nytimes.com/2007/09/15/yahoo-mash-attempts-hip/