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Molotsane recently indicated that shareholders can rest assured that Telkom will not make decisions that will negatively impact on the profits they came to expect from the telecoms giant.
Telkom’s perspective is that they need to wait for a critical mass in order to reduce prices. As they get more customers on the network so they can reduce the costs.
antowan said:True Potz. With Telkom cutting back staff (their previous method of increasing profits) they will have a tough time servicing new customers should they drop their prices...
And so Telkom has slit the throat of the goose that layed the golden eggs.
This is the main reason we need competition. Telkom is tripping all over itself!
kifoth said:1 - Right now, they can hit that target without hiring new staff.
2 - They're only going to cut ADSL rates once the 4000 per week sign up starts slipping.
Well, based on the current prices, yes. If the prices were reasonable then we're still hundreds of thousands of users (if not millions) away from saturation.sunsoffun said:You also have to take into account, the more the market gets saturated, the less they will sign up.
I suspect most people are probably dumb enough to sign up on contracts though :/And dont forget all the cancellation between now and then. With this current pricing model together with the high line rental (double charge), I think alot of people are going to cancel their subcription and get "DSTV" instead if things dont improve soon!
... Everywhere else in the world it's the other way round - you reduce your prices IN ORDER TO gain economies of scale. What Telkom are doing here seems like "skimming the market" or "riding the demand curve" --- start with extremely high prices and rip off the tiny handful of people willing to pay that much at that price, then slowly lower the price little bit by little bit, each time capturing the next bunch of people who are willing to buy at the new price.TheArticle said:"Telkom’s perspective is that they need to wait for a critical mass in order to reduce prices."
sunsoffun said:You also have to take into account, the more the market gets saturated, the less they will sign up.