Nom Chompsky
High Tory
http://www.iol.co.za/sport/rugby/rugby-not-as-popular-as-we-believe-1.1072089
The recent revelation that worldwide viewing figures for the 2007 Rugby World Cup final had been desperately modest, casts a revealing light on professional rugby union on the eve of another World Cup.
It was reported, by the UK-based “Spectrum Value Partners”, a management consultancy, and Addleshaw Goddard, a law firm, that fewer than one million people around the globe in the non-traditional rugby-playing countries bothered to watch the 2007 final between South Africa and England.
In other words, beyond the borders of the countries that are the traditional rugby powers, the likes of South Africa, England, Ireland, New Zealand, Australia, France, Wales and Scotland, very few people were interested.
The report was sent to around 1000 rugby administrators around the world. Perhaps not surprisingly, few have been eager to discuss it publicly for this is a stunning rebuff for the game.
This startling fact somewhat tempers the International Rugby Board’s (IRB) frequent assertions that this is a sport that is spreading exponentially across the planet. The IRB talks of what it calls its “strategic goal of providing the platform to grow and increase the profile of the game around the world”. These figures reveal that, at the present time at least, such words are more fantasy than fact.
The IRB likes to tell us, as often as possible, that the Rugby World Cup is now the third biggest single sporting event in the world, after the soccer World Cup and the Olympics. It boasts of having 117 member unions or associate members, suggesting this is a sport on the march.