Intel to Launch Reworked Company Logo...

Scott

Scott

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Intel Corp. said:
Intel Corp. is launching a new corporate and brand identity that will include a reworked company logo, a change in its ubiquitous "Intel Inside" stickers and a shift away from the Pentium name for its microprocessors.

The changes, which will be formally announced Tuesday, come as the world's largest chip maker tries to market itself less as a chip outfit and more as a provider of platforms, such as its Centrino technology for notebook computers or its upcoming Viiv for entertainment PCs.

"This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences and strengthen our overall position in the marketplace," said Eric Kim, Intel's chief marketing officer.
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Heres a linky to the logo: http://abcnews.go.com/images/Business/FX11012300224.jpeg
Heres a linky to the story: http://abcnews.go.com/Technology/wireStory?id=1454402
 
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Seems like much ado about nothing ... which required a team of 150 consultants 6 months to create. I'm just guessing here, but that's how I've seen these things play out before.

Me, cynical? ;)
 
Angstrom said:
Seems like much ado about nothing ... which required a team of 150 consultants 6 months to create. I'm just guessing here, but that's how I've seen these things play out before.

Me, cynical? ;)
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Note that the Eric Kim mentioned used to work for Samsung ... he is the very same chap who is credited with turning Samsung into a global brand that is now greater than Sony.
 
Intel Corp. said:
"This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences and strengthen our overall position in the marketplace," said Eric Kim, Intel's chief marketing officer.
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Well one thing it wont change, is the fact that their chip's asses are being kicked by AMD!!! :p
 
nGAGEd55 said:
Well one thing it wont change, is the fact that their chip's asses are being kicked by AMD!!! :p
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It reminds of the eternal Linux vs Windows debate ... what is AMD's market share again ??? :D.

(I use AMD)
 
tibby.dude said:
It reminds of the eternal Linux vs Windows debate ... what is AMD's market share again ??? :D.

(I use AMD)
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Im not sure, but their retail chip sales passed that of Intel's last year! :D
 
nGAGEd55 said:
Im not sure, but their retail chip sales passed that of Intel's last year! :D
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The real money is in OEM sales (Dell,HP,Lenovo etc ...) and not in retail sales to enthusiasts like us who prefer to build their own machines.

But the big problem I reckon is that AMD has no spare capacity even if it really wanted to own that market but in the end the competition is good for us consumers.
 
you are clearly a fan of the "idiot outside" remark?
 
Hehhe,no need for fanboyism.
Whoever makes the best most efficient for what I need gets my cash,end of story.
Competition can only be a good thing.
 
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