Hmm... I suspect media 24 might be fighting a losing battle. I don't see how you can reserve a commonly used word Just as the word "windows" can't be copyright... it's commonly used.
Imagine the chaos if we had to pay royalties every time we said "the"
It's like McDonalds going after that family take away shop in Scotland, the guy's surname is McDonald and he named the place McDonald's. I think McDonalds (the big one) lost the case if I remember correctly.
These jokers have actually previously already lost cases as regards to the 24. Amazing that they are now attempting it again. I must admit that my goodwill that I had towards Napers is being rapidly eradicated by jokes like this, Mweb,Multichoice and Kalahari.
Intel changed their product range to Pentium, because they could not trademark a number like 386, 486, 586 or 686. What makes Media24 think they can do it?
I own x.co.za. Nobody dares registering a domain name that ends with a X! ;-)
EDIT: I'm gonna trademarked the full stop. Nobody is allowed to use it anymore. I'll sue. ;-) You can use semi-colons or exclamation marks. So now Media24.com will have to be Media24;com or Media24!com.
As far as I know, nobody yet patented the technique by which humans and animals breathe... So, draw some pictures, diagrams and such, write up the whole story, and get a patent! Instant trillionaire!