Atm the prices on the 6850 are about R1800-R2000, so even though the 6850 and 7770 are close performance wise, I'd pay be quite happy to pay a R100 to R200 premium for the lower power requirements.
I currently have a 450W PSU and am not sure if I have 2 6 pin connectors (it seems likely, but I will check when I get home). So I'd rather pay R2200 for a 7770 that requires a single 6 pin connector, than have to buy a new card and a new PSU.
If I do have two six pin connectors, it's really a question of how big the difference in power consumption is between the 6850 and 7770, and whether it might actually save on electricity in the long run.