Nokia offers full apology for misleading video and stills

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McCrazieGoalz

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nokiafakephoto650.jpg

Source: IntoMobile

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Source: Neowin

To say that I was (still am) angered and disappointed by Nokia for dupping me into believing that the video of the girl on the bike and the stills taken at night were all taken by a PureView camera is an understatement.

This is something that I will not forgive Nokia for even though they have offered a full apology for both the video and still pictures.

However, this is not to say that I do not believe that their PureView camera doesn't do what they were trying to make us see it does. I just believe that they should not have misled us into believing that it is that good. It is good indeed, but not that good.

Here is their apology:

"For clarification, the first photo was shot by a bystander in Helsinki and apparently posted by them to the Internet. It shows the production set-up being used for the video for which we have apologized for not being transparent. Indeed, a Lumia 920 was not used to illustrate the benefits of optical image stabilization and we regret the error. The other still images in this post were extracted from that video. Again, we have posted an apology and the video is now clearly marked. We also posted images of the Lumia 920 being used in low light conditions yesterday. These images were taken in Central Park, the evening prior to our launch in New York, using a Lumia 920 prototype and no artificial lighting or stands, and a flagship smartphone from another manufacturer. Their authenticity is not in question. The same is true for the PureView photos on Nokia’s product pages" - Link - TheVerge.
Click to expand...

Below are some images from Nokia's PureView website that they say are taken using a Lumia 920 camera, which are compared to a competitor's images:

ApolloPureView-image2.jpg


ApolloPureView-image4.jpg


ApolloPureView-image-1.jpg


ApolloPureView-image3.jpg


There are more images... . Link - Nokia PureView webpage.



What is your reaction?
 
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Sigh Nokia WTF...

I'm one of your biggest supporters and I've always been, but you guys really dropped the ball on this one. This couldn't have happened at a worst time just as you launched the latest iPhone competitor. I wouldn't be surprised if this causes the latest Lumia to fail, which might just mean the end of Nokia.

WTF Nokia...
 
For me, speaking purely as a Nokia fan, it is good that they were snitched before they went full throttle with their ad campaign.

By 'full throttle' I mean going to social media and onto TV.

I am sure that they will not be using none Lumia footage from here on. If they still use none Lumia footage then they just might loose my support. There are many other smartphone options.

Like TheVerge said - "strike two".
 
Looks like a shot in the dark to me :p I couldn't care a hoot about the fake video, Nokia new very well that there will be dozens of in-depth reviews during the next few months and the real McCoy will prove to be of the same quality. Anyway, the photos have been confirmed to be real, and that really looks good. Don't think Nokia will lie about those now that they've been caught out!
 
There's no way that those night time shots are from a camera phone. They spouted the same BS about the N8, and when I got the phone, my low light shots looked like those from their "competitors" in the images above.
 
Mike Hoxbig said:
There's no way that those night time shots are from a camera phone. They spouted the same BS about the N8, and when I got the phone, my low light shots looked like those from their "competitors" in the images above.
Click to expand...

Yes Mike, but this time they mean it! ;)
 
I Ah yes, the group out there that eagerly await the opportunity to bash Nokia at every opportunity are loving this, as expected. Surely this is common practice in any advertising? Do you think when apple synced their two products in their ads they filmed it in real time and it happened as we saw it or do you maybe think it was two completely different edited scenes? And those galaxy adverts with them swapping plans and drawings, real time you reckon? No editing? And virtually any other product you can think of, no advertising "trickery"?

Yip, this Nokia bashing had become quite sad. This apology has infiltrated virtually every tech, and non tech site, yet the actual launch, and the subsequent video filmed with a real prototype, which showed it working just as promised even as a prototype, has got far less coverage. Why? Because stupidly many are cheering on the demise of one of the industries true innovators. Stupid. Stupid. Stupid!
 
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ClintZA said:
Surely this is common practice in any advertising? Do you think when apple synced their two products in their ads they filmed it in real time and it happened as we saw it or do you maybe think it was two completely different edited scenes? And those galaxy adverts with them swapping plans and drawings, real time you reckon? No editing? And virtually any other product you can think of, no advertising "trickery"?
Click to expand...

This is the best justification I've come across in terms of Nokia's assumed viewpoint with regards their adverts.

Adverts are illustrations of concepts. They do not have to be 100% accurate. They need to be clear illustrations.

Examples of not entirely correct representations of facts IMO include:
- MiWay ads (especially the real footage ones and not the cartoons),
- Shampoo ads
- Clearasil ads - those explanations are definately questionable
 
It depends on what you are advertising. If you are claiming your camera is good at taking night shots, for flip's sake, dont use a DSLR camera and a professional lighting rig. Samsung and Apple videos are usually about the "experience" and not about a particular feature. But this is about a particular feature, something that can be measured. They arent saying, if you have a Lumia you will have a hot girlfriend and share photos via our cloud photo sharing, they are saying, your night time photos of her will look like this.

Unfortunately that part was a lie.
 
I don't see the problem here? For promo video's they used a rig, and provided actual comparisons, plus allowed the public to view these photo's being taken (at their event with the flower pot).
I don't see anything wrong. The fact that they bloggers have had hands-on proof of the stabilization and night shots should tell you something...
 
A case of a bad ad not a bad camera.

There is a myriad of evidence to prove this fact.

Click here for a detailed explanation - WP Central.
 
the problem is that they made comparisons. and labelled the pictures as having being shot by their device. that is downright lying. how can you read anything else but an intention to mislead.

that is not to say the camera isn't great.
 
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