Majority of Telkom’s pulled advertising due to pricing complaints

Not surprising at all! If you think their advertising is bad, you should try enquiring about available services at the Telkom helpdesk. Sure all the consultants know about what is on offer, but the moment you go into the slightest bit of technical detail, they all have a different version. Some consultants even argue about the accuracy when you point out facts from their adverts and even the PhoneBook!
My question is this: How can Telkom even be allowed to publish misleading advertising?? Do they have some sort of immunity when it comes to the advertising standards framework?
 
...and once again Telkom had to walk away shamefaced.
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Unfortunately, that is wishful thinking. Telkom is a little too arrogant and assured of its position to ever feel "shamefaced".

:rolleyes:
 
stoke said:
And yet they do it every blerry couple of months again.
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Well they never correct their misleading advertising, they just withdraw them. How many misinformed people do you think they lock into long-term contracts even after the ad has been pulled?

They should be forced to run "corrective advertising" to the value of there original advert. Then I'm sure they'll stop stuffing around. :D
 
Its one thing to pull an ad after it has aired or after it has been published for a few weeks, the message is already out so the ad has done its job.

As Stoke has indicated, Telkom transgresses here way to often for it to be not intentional. They are pushing the envelope and bullish about this cause the slaps on the wrist that they get given when they are caught out mean absolutely nothing to them.

Telkom, being a habitual/serial offender, should be made to publish clear corrections/retractions in the exact same media that the original ad ran and for the same period setting the record straight.

Its only right.

edit: LOL what erMaC said, hehe
 
Why isn't there some kind of regulation that all ads have to pass through the ASA before being aired/printed? Surely some kind of quality control is required, because there's no point in withdrawing ads after it's infected people.

Either that or they should be required by law to air/print an apology of the same size and duration as the original, informing people that they were misled.
 
How is this for an idea.We all start complaining to ASASA about telkoms adverts.We hold a meeting every say every two weeks and check out adverts and then complain about them.:cool:
 
Highflyer_GP said:
Why isn't there some kind of regulation that all ads have to pass through the ASA before being aired/printed? Surely some kind of quality control is required, because there's no point in withdrawing ads after it's infected people.

Either that or they should be required by law to air/print an apology of the same size and duration as the original, informing people that they were misled.
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Advertising needs speed.

ASA is not well known for the speed at which they actually move.

But, maybe the medium used for advertising must share responsibility for dubiuos advertising - making it possible to consumers to sue TV1/2/3 to make good the costs Telkom did not advertise.
 
No there should be some kind of regulation introduced where every major new advert that goes on air/print needs to be screened first (shouldn't only apply to Telkom because others such as Vodacom are also guilty). If it passes the screening process and there are still complaints, it should be investigated in the usual manner and instead of being withdrawn, the ASA should issue a public apology of the same size and duration as the original advert informing people that they were misled.

This will lead to the ASA and the misleading companies both conforming to a certain standard of ethics. It would be embarrassing for both parties if the ASA had to issue the public apology (and not the company in question).
 
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No .. .you cannot screen them ... that just opens the bribery gates.

If they're guilty then punish them - and force a public retraction.
Repeat offences should make the punishment worse.

/me ponders the effect of this on a nando's style campaign ...
 
Sure, ASA bureacracy will slow down the speed advertising, and that's probably unwarranted for most advertisers.

But habitual offenders should really lose that priviledge. They have already proved that they are not to be trusted so all advertising should be vetted before being allowed to run.

*chiskop racks brain* Can't remember details, but I'm sure that other repeat offenders have been sanctioned in this way before.

Also, it seems like most consumers eyes and brains glaze over when confronted with technology, and advertisers are all-too-willing to capitalise on the pre-existing confusion.

Tns said:
How is this for an idea.We all start complaining to ASASA about telkoms adverts.We hold a meeting every say every two weeks and check out adverts and then complain about them.
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Include Voda, and all the slimey little VANS and I'm in.
 
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What else did you expect from this dishonest bunch, who screw their customers as far as they go? :mad: :mad: :mad: :mad:
 
They keep doing it because evern having an ad in print for a couple of days nets them extra customers. Just this weekend I had a disagreement with my uncle who refused to believe me when I said he would have to pay two separate amounts per month for ADSL because the ad was misleading. The split pay system is misleading and it's rubbish and it needs to go!
 
Do they still run that ad where the son is playing online games, the daughter is (implied) to be using some VoIP app, the other son is downloading trailers (they had to change it from "downloading The Matrix" - whoops) etc etc.

You know all the stuff they claim when hauled before ICASA ADSL is not meant for?
 
Old McTelkom had a farm,

ring ho ring ho ring ho,

And on his farm he had a cash cow

SA public SA public yo

with a rippoff here and a false claim there

ka ching ka ching ka ching
 
They should be fined and forced to publish retraction statements as big as the adverts themselves and for the same period of time that the adverts ran. The ASASA rules should be amended to accomodate this.
 
I agree with stoke and sneeky. ASA are simply not doing things efficently. Remember, a corporation WILL break the law if the penalties for breaking the law are cheaper than complying with the law.

I say a 3rd offence fine of tens of millions. Hit them where the stockholders hate to be touched... in their pockets.
 
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