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Letele reckons there is potential for a further 750000 to 1-million subscribers in the local market, largely from the emerging middle class. The pay-TV operation has 1,25-million subscribers.
But what if one of them comes with a large bouquet. Funny they don't see themselves as competing to retain their customers. Delusions a la Telkom.Letele says MultiChoice will not engage in a price war and has no intention of reducing its subscription costs. “Clearly, the other players will come with their smaller bouquets, something we are already into.”