'2010 is already the most profitable Cup'
May 17 2007 at 05:01PM
By Dianne Hawker
South Africa's 2010 campaign is already Fifa's most profitable World Cup, having attracted $3,2-billion (about R22,18-billion) in corporate deals three years ahead of the first kick-off.
This was announced by South Africa 2010 chief Danny Jordaan, who says the country has already beaten the 2006 World Cup host Germany's $2.8-billion total. Jordaan was speaking during a visit to the site of Cape Town's new stadium in Green Point on Wednesday.
"There is no basis for any doubt. This event comes around once every four years and has to generate enough income to cover Fifa over those four years. Fifa has already collected $3,2-billion from 2010.
'The World Cup is staying in South Africa, it's not going anywhere else'
"Germany only generated $2,8-billion. So from a commercial standpoint, South Africa has outdone them."
Jordaan said South African companies had also outdone those in Korea who supported the 2002 event to the tune of $80-million.
"South African businesses have made a $100-million commitment. Companies like Coca Cola and Adidas have invested billions of dollars in 2010. The World Cup is staying in South Africa, it's not going anywhere else," he said
Jordaan was taken on a tour of the building site and given an opportunity to quiz architect Robert Hormes from the German company, GMP.
Hormes said construction was three weeks ahead of schedule and that workers had begun fitting the steel columns that would support the parking area around the stadium.
"We began with the earthworks which we finished sooner than expected. This is because it was easy to remove the top layer of soil. We have gone as deep as we can because of the rock," Hormes said.
Four construction teams were working at different points of the stadium that would all meet in the end, said Hormes.
He was confident the stadium would be completed on time.
When asked if South Africans could expect to benefit from the World Cup, Jordaan said those with any doubt only needed to "ask those working on the (country's) stadiums".
"In Durban, some of the women working there say it has been their first job since 1995."
Jordaan said he was pleased with the progress of construction on the stadium so far.
"We are going to be judged on 2010 and we must succeed," he said.
http://www.iol.co.za/index.php?set_id=1&click_id=13&art_id=vn20070517114818551C127130
The fact that we are ahead of schedule should hopefully put everybody's mind at ease. It is gonna be a great world cup