Remember all the complaints locally that the ads were too loud? Not a localised problem but at least the UK regulator is going to do something about it.
As seen on Digg.comWhat is to be done?
BCAP’s proposed rule encourages broadcasters to measure the subjective loudness levels of ads, rather than simply measuring peak sound levels. Subjective loudness is based on:
*the peak levels of sounds
*the length of time sound levels are maintained
*the different frequencies, or ‘pitches’, contained in the soundtrack.
Under the proposed rule, broadcasters will be told that “A consistent subjective loudness must be maintained between individual advertisements and between the advertisements and programme and other junction material.”