doobiwan
08-06-2007, 04:07 PM
There two very interesting articles up today on http://www.next-gen.biz/
firstly, and interview with MS:
http://www.next-gen.biz/index.php?option=com_content&task=view&id=5912&Itemid=2
``If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people. What I need is a solid business with 90 million people,'' said Moore, corporate VP of Microsoft’s entertainment and devices division.
``We are well aware that the sweet spot of the market is really 199 bucks,'' said Hufford. At $250 he labeled the Wii a ``strong value proposition, adding, “When mom walks into the store and sees she can get a console with a game for $250, she sees it as a $300 value. They've done a good job.''
And another 4 pager on historical console price cuts
http://www.next-gen.biz/index.php?option=com_content&task=view&id=5883&Itemid=50&limit=1&limitstart=1
"if Microsoft doesn't drop its price by the end of July 2007, it will have held the line on its pricing longer than the PlayStation 2 did last generation."
The average PlayStation 2 consumer paid a hair under $200 for his console. The Xbox, at about $188 on average, fares a bit better than the GameCube with its average price of $127.
firstly, and interview with MS:
http://www.next-gen.biz/index.php?option=com_content&task=view&id=5912&Itemid=2
``If we don't make that move, make it early and expand our demographic, we will wind up in the same place as with Xbox 1, a solid business with 25 million people. What I need is a solid business with 90 million people,'' said Moore, corporate VP of Microsoft’s entertainment and devices division.
``We are well aware that the sweet spot of the market is really 199 bucks,'' said Hufford. At $250 he labeled the Wii a ``strong value proposition, adding, “When mom walks into the store and sees she can get a console with a game for $250, she sees it as a $300 value. They've done a good job.''
And another 4 pager on historical console price cuts
http://www.next-gen.biz/index.php?option=com_content&task=view&id=5883&Itemid=50&limit=1&limitstart=1
"if Microsoft doesn't drop its price by the end of July 2007, it will have held the line on its pricing longer than the PlayStation 2 did last generation."
The average PlayStation 2 consumer paid a hair under $200 for his console. The Xbox, at about $188 on average, fares a bit better than the GameCube with its average price of $127.