Wireless tagging on its way to a shelf near you

This technology sounds pretty interesting however; the shop that collects information without my consent and targets me with spam is simply going to be a shop that I will not use anymore.
 
How can they target you with spam based on this? The information stored in their razor blades etc. isn't personally identifiable. The only way they could target you with spam is if they combined this with billing information from the POS, which they could already do with bar codes anyway.
 
Rode says because scanners can read all the information embedded in the chip, consumers can be bombarded by targeted advertising. And, as technology progresses and chips become smaller, they can be read by anyone, he says.

Information read off the chips can be used to build up an “image” of the consumer, which can then be exploited.
Click to expand...

I consider most marketing spam. Not just spam as referred to in an e-mail environment. Spam, is unwanted marketing...

Yes, I am sure they can use barcodes to do this but this technology just makes it easier for them to target you. Imagine, them using these chips to identify what you put in your trolley/basket and then using a profile of what you have and targeting ads at you based on that... (Unwanted).I generally know what I want to buy before I go to the shop so don't need adverts bothering me based on my desired consumptions
 
Worse still, identity thieves can obtain personal information such as identity numbers that are embedded within the chips, he says.

And the chips, which can be embedded anywhere on a product, will not be easily removable, says Rode.
Click to expand...

Assuming a cash transaction, I would be really interested if anyone can explain how this works. How on earth would a can of peas include personal information?

article smacks of journoscience
 
You must log in or register to reply here.
Back
Top
Sign up to the MyBroadband newsletter
X