"It said too that SA’s cellphone market remained fiercely competitive, and that Cell C’s earnings were weak"
Take a gander at overseas markets if you want to see what competition looks like...
There is more than enough room for cellphone operators in South Africa....don't blame competition if your strategies are wrong and you are not reaching your objectives....I think they should fire top management and start over.....really sit and think about what they want to achieve, instead of being a mediocre service provider...
sigh. i think they're on the right track but their debt is just so unbelievably massive that the income they're generating just doesn't cover the interest they're paying.
And I doubt all the free minutes they give away help the matter.