Arthur Goldstuck

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Arthur Goldstuck heads up World Wide Worx, and considers himself a pioneer in South Africa in the use of the Internet as a tool for productivity. He was also responsible for the research that first defined the extent of Internet usage in South Africa in the mid-1990s.

He is author of The Hitchhiker's Guide to the Internet, The Art of Business on the Internet, and a number of best-selling books on urban legends. His cross-disciplinary background includes music journalism (he was South African correspondent for Billboard throughout the 1990s) and investigative journalism - he was news editor of the Weekly Mail during the early 1990s.

Goldstuck was founder of Media Africa, which was responsible for groundbreaking Internet research from 1996 to 2000. In 1999 the Acuity Group acquired Media Africa. Goldstuck left Acuity at the beginning of 2001 and formed World Wide Worx in order to pursue his vision of demystifying the role of hi-tech in business strategy.