Ericsson announced the U380 mobile platform delivering a true mobile Internet experience and empowering consumers with advanced multimedia features.

The U380 is an integrated and verified one-chip HSPA platform, supporting all major Open Operating Systems on the market and the first product based on the recently announced Open OS collaboration with Texas Instruments.

According to Ericsson the need for more powerful devices combined with the demand for mass market smartphones makes the U380 a suitable mobile device for addressing this rapidly growing segment.
By integrating Ericsson’s HSPA modem with TI’s high performance OMAP3430 applications processor into a one-chip solution, the U380 is among the smallest and most powerful multimedia platforms on the market in this category.

With support for all major Open OSs, the U380 will provide mobile device manufacturers with a flexible architecture for applications and services deployment, enabling easier delivery and management of services and content.

This enables handset manufacturers and mobile operators to differentiate their products through rich, easy-to-use and customizable user interfaces. The extensive verification and IOT testing performed by Ericsson will also enable manufacturers to rapidly bring highly advanced mobile devices to the mass market while reducing risk and lowering development costs