Effective Measure is a world leading online Audience Measurement solution, head-quartered in Melbourne, Australia with additional offices in Dubai, New York, Sydney and Bangkok.
Effective measure collects statistics of websites, which those sites can then use to, "data increases visitation, client visibility and advertising revenue by providing independent third-party measurement to publishers and advertisers."
As of June 2011, Effective measure's stats were the following:
- Audience Measured: 187.28 million
- Monthly Pages measured: 11.07 billion
- Monthly Ads measured: 25.31 billion
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