Matthew Thackrah is the business leader of Consumer electronics at Samsung South Africa.

In this role, Matthew is responsible for setting and implementing the overall strategy for the consumer electronics division including LED, LCD, Plasma, audio, refrigerators, Washing machines, microwaves and vacuums.

Matthew has been with Samsung for over 9 years working his way up from National Channel Manager, to Sales Director for Home Appliances, and most recently, before assuming his new position, Sales Director for the Consumer Electronics Division.

Matthew has vast experience in the consumer electronics industry, having worked with Canon in the photographic industry for over 7 years before joining the Samsung team. Matthew specialises in strategy setting and forecast and retail management.

Matthew has an IMM, Sales and Marketing Diploma from Damelin and a certificate for senior executive management from the University of Oxford Said Business School.