Why Twitter apologized over Olympics/NBC

[rpm]

Why Twitter apologized

The microblogging site Twitter has been so abuzz about NBC’s tape-delayed coverage of the Olympics that the #nbcfail hashtag was created last week as a way to consolidate criticism of the network.

[evilstebunny]

Twitter’s real crisis began, though, when NBC disclosed that Twitter actually told NBC about Adams’ tweet and suggested the network file a complaint. (Twitter and NBC have a non-financial partnership to curate online content during the Olympics.) By Tuesday, NBC had rescinded its complaint, saying it hadn’t understood the repercussions. And Adams was back on Twitter, asking what he’d missed.

So twitter caused the fuss in the first place, right then that they should apologise (even if only to cover themselves against litigation).

[Garyvdh]

What a bunch of Twits!