7digital is a privately held digital media company based in the United Kingdom that sells downloadable music, video and ebooks. They also provide branded digital products for traditional media companies such as ITV and Channel Five, brands such as Pringles and Miller, and social networking sites Last.FM & Bebo. The company is also notable for its involvement with War Child, for whom they provide the technology behind War Child Music.
7digital operates as a platform, offering both direct to consumer (D2C) music download stores and as a business to business (B2B) service for digital media patners. The 7digital API (Application Programming Interface) allows developers to use and license the 7digital technology platform and catalog of content to create music or e-book websites, applications and devices or to integrate music into existing services.