Most of the guys complaining about 3G prices are people using it as if is a fixed line device. Vodacom currently does not have a fixed line service and so it is unfair to compare ADSL to 3G. We need to compare apples with apples.
I have had this same debate on the forum before the arrival of uncapped and at that time if you compared all the costs (line rental, ADSL, service and bandwidth) 3G and ADSL actually compared very well, especially in the low usage range 1-5GB. Which is probably fine for a lot of people. However there has to be some "premium" for being mobile. For ADSL Telkom only need to ensure capacity for X users in Y location. Mobile operators need to ensure they have extra capacity everywhere to accommodate people being mobile.
The problem we have at the moment is that ADSL resellers have leveraged Seacom to reduce the cost of bandwidth while Vodacom, rather than using it to supplement their data and reduce costs, are only using it for redundancy to SAT3 (Not sure what MTN are doing with it). What is very interesting is this whole scenario is that Vodacom Business announced a large reduction in costs to their customers a while ago and this reduction was achieved using Seacom. Vodacom Business however also supply the bandwidth for Vodacom's 3G network and we all know where we stand with that.
While ADSL != 3G before there was always an "acceptable" premium associated with the cost of mobile data so you could weigh up if the extra cost of mobility was worth it over a fixed line. With the price gap the size that it currently is that premium no longer comes at an acceptable price, so while no one should be expecting 3G prices to match that of ADSL, they certainly need to be adjusted within the range they were before.
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