Are you triggered by any chance? Face the facts, they can't do marketing themselves since they are really terrible at PR. Instead they are going to let shills do it for them instead. This is just going to lead to more obscurity and overselling the actual quality of their products. Basically pyramid tactics.
Archer, that's two different things. Word of mouth marketing in today's time is stronger than a sale team. Look at xiaomi, they out rank Apple in sales in china. As someone who is employed by the company, you have to disclose the fact that you are a employee of the company. Complete opposite for shills.
Who do you think a consumer is going to trust more? A friend/family/stranger or a company employee.