On a sidenote - something which has just occurred to me. I'm a huge fan of Take2 and Sybaritic specifically, because of a lot of reasons, but one of the most important reasons that stands out is: Service.
It's really a very simple understanding. Good service means more money. You treat your customers with respect and dignity, and you'll have a long-term investment with them. They'll continue to buy from you, their opinions on your business will spread - usually by word-of-mouth - and your business will continue to reap the rewards of GOOD SERVICE.
When they diss one customer, it's literally shooting themselves in the foot. Instead of just giving you your money back or exchanging the laptop, they make idiots of themselves and lose future sales and a good customer.